Companies hoping to improve sales and profits must understand the rapid, ongoing shift in consumer behavior and use that knowledge to their advantage.
Consumers are no longer forced to enter physical stores before making a buying decision. They can browse product pricing, reviews, and comparisons within a few moments. Most adults use Facebook, where they are exposed to advertisements and product reviews without actively seeking them.
The buyer’s experience with your brand starts long before he or she becomes a customer. Thanks to television, the Internet, and the 24-hour news cycle, people have incredible access to information about whatever they want, whenever they want it.
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