Creating your visuals for either marketing or advertising is not just about putting all design elements you have chosen in a beautiful and coherence way. Visual marketing is also about branding.
With all the photos, videos, and other types of visual content people see every day on social media, can they instantly tell that the visual they see is belongs to your brand?
To help you design visuals that your audience can identify that are from your brand, here’s a three part branding style guide infographic that we made to help you set up a branding style your whole design and management team can follow smoothly.
The three parts includes mission and values, visuals, and and a section dedicated to how to and how not to.
Mission and values covers your brands background story and mission.
Visuals covers all the visual aspects of your brand.
How to and how not to refers to good practices.
Infographic Source: http://blog.oubly.com/branding-style-guide/